Velma P. Hawkins

Our Strategy

Our Strategy 1 :
is to have a gender-equal society where adolescents and women are safe, healthy, and empowered. We align our interactions around other issues of Gender, Education, Health, Nutrition, Hygiene and Sanitation especially focussed on the most vulnerable sections of community including men.

Our Strategy 2 :
is not only to identify challenges on ground level but also be a part of sustainable solutions, knowledge creation, generate evidence, research and advocacy work.

Our Strategy 3 :
is to collaborate with public systems, media, academia, like minded CSOs for dissemination of information and scalability and integration in to programmes and policies

our working model

Our Gender transformative philosophy is
  • as a girl and women-centric organization, we integrate gender as a cross-cutting theme in all our interventions. we plan to incorporate girl-focused and gender-transformative initiatives alongside other activities. Our goal is to align these efforts with empowering girls and promoting gender justice in our intervention areas. Across various projects, particularly in areas like girls' education, family planning, maternal child health, and WASH, we prioritize gender-transformative processes. Initially, we focus on adopting gender-responsive behaviour, gradually transforming it into gender-transformative behavior within the intervention areas.

  • Recognizing that gender transformative processes involve steps from sensitization to responsiveness, we understand the need to address the entire community rather than solely focusing on girls. While we acknowledge the challenges, we invest efforts in mobilizing families, especially parents, frontline workers, and gatekeepers, toward gender-transformative processes. This approach aims to create a conducive environment within the community, enabling girls to acquire life skills and vocational skills.

  • One significant challenge is the mobility of girls. Convincing families to support girls' mobility and establishing linkages with government initiatives for their safety are crucial. Language barriers exist, and we plan to overcome them by using the local language operationally and incorporating anecdotal case studies. We are cognizant of the challenges involved in coordinating such efforts, including addressing societal norms, the necessity of changing local cultural perspectives, and the importance of working sensitively to garner full support for girls within the community. We are committed to making efforts to ensure that our initiatives understand local cultural contexts and collaborate effectively with local communities to bring about positive changes in this field.

Vatsalya Area of Operation
  • Main area of Vatsalya is Uttar Pradesh (Lucknow , Sitapur, Lakhimpur, Etawah, Jaunpur & Kaushambi), Madhya Pradesh (Datia) for its prime activities. It also extends its support/services to every corner of our society under the banner of inter institutional collaboration in UP as well as national level.

Vatsalya Prioritizes to
  • Build an effective community mechanism and demonstrate models of implementation

  • Promote behavior change communication to bring about the desired change

  • Research, advocacy and policy influencing on the concerned issues

  • Networking and consorting with the like-minded institutions.

  • social behaviour change and communication

  • strengthening community based platforms like VHSNC, CPC, SMC and mother committees, knowledge creation.

Our Principle
  • Transparency

  • Integration

  • Emphasis on holistic development

  • Self and need-based partnership

  • Innovation and developing learning site

  • Accountability to all stakeholders

Vatsalya believes and adheres to the Right Based Approach in order to address issues like-
  • Female feticide

  • Birth registration

  • New born and maternal care

  • Reproductive health

  • Safe motherhood

  • Breast feeding

  • Child health

  • Nutrition and development

  • Adolescent health


  • Child protection

  • WASH

  • Women empowerment

  • Education

  • Menstrual Health and Hygiene

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